Addressing - Cotecmar


Strategic ManagementCOTECMAR


On the methodological basis of Foresight and Balanced Scorecard, COTECMAR has developed its Strategic Management. Over the course of its first 16 years of operation, the corporation has revised its strategic planning process on three occasions by taking the following priority variables into account: the needs and expectations of the corporation’s partner and closest ally, that is, the Navy, as well as government policies and market conditions. Today’s scenarios are designed along three timeline horizons: short, medium and long term, thus describing a future in which COTECMAR shall be consolidated in the region as an innovative leader of the Naval, Maritime and Riverine Industry.

Strategic scenarios COTECMAR 2015 - 2030

Strategic Management

2015 - 2018

“Cotecmar, Full Steam Ahead”

Direccionamiento corto plazo Cotecmar

2019 - 2022

“Underway towards the Blue Ocean”

Direccionamiento mediano plazo Cotecmar

2022 - 2030

“Blue Ocean”

Direccionamiento largo plazo Cotecmar

After validation of the Corporation’s Great Corporate Purposes - Values, Mission, Vision and the construction of its Strategic Map; COTECMAR seeks to create and strengthen its competitive advantages in order to ensure sustainable development around a shared vision and, in this way, throughout the current “Full Steam Ahead” strategic scenario, achieve its goals, known as MEGA, which involves placing 4 new products out on the market.