Strategic Management
On the methodological basis of Foresight and Balanced Scorecard, COTECMAR has updated its Strategic Management. Over the course of its first 22 years of operation, the Corporation has revised its strategic planning process on fives occasions by taking the following priority variables into account: the needs and expectations of the corporation’s partner and closest ally, that is, the Colombian Navy, as well as government policies and market conditions. Today’s scenarios are designed along three timeline horizons: short, medium and long term, thus describing a future in which COTECMAR shall be consolidated in the region as an innovative leader of the Naval, Maritime and Riverine Industry.
Strategic scenarios COTECMAR 2023 - 2042
Strategic Management
2023 - 2026
SHORT TERM
“Heading to the Blue Ocean”
2027 - 2030
MEDIUM TERM
“Approach to the Blue Ocean”
2031- 2042
LONG TERM
“Blue Ocean”
After validation of the Corporation’s Great Corporate Purposes - Values, Mission, Vision and the construction of its Strategic Map; COTECMAR seeks to create and strengthen its competitive advantages in order to ensure sustainable development around a shared vision and, in this way, throughout the current “Heading to the Blue Ocean” strategic scenario, achieve its BHAG (Big, Hairy, Audacious Goal), which consists in the development of 5 important projects.
Gestión Corporativa
En COTECMAR la toma de decisiones se realiza en forma colegiada, a través de 22 comités: 02 de gestión externa y 20 de gestión interna, en los cuales se analizan resultados y se toman decisiones alrededor de cada uno de los temas relacionados con los procesos estratégicos, misionales, de apoyo y transversales.
SISTEMA DE GESTIÓN ESTRATÉGICA:
La gestión estratégica de la Corporación se realiza a través de las Reuniones de Análisis Estratégico RAE, presididas por su Presidente, en las cuales los directivos hacen seguimiento a los resultados y toman decisiones orientadas al cumplimiento de los objetivos propuestos, de acuerdo con la medición de los indicadores de Gestión a través del Balanced Score Card corporativo y el avance del portafolio de proyectos estratégicos definidos por iniciativas.
